The hardest part of this situation to swallow... they may have done it all at 2 a.m. this morning.
You can't keep a brick and mortar open all day and all night, nor can you afford to pay an employee for those hours. What you can do, is have a website and funnel that provides all of that information to your potential customer. But that alone is not enough... No, you must also command attention with your brand, products, and services.
Positioning with a purposeful traffic strategy in front of your ideal prospect... a strategy that includes relevant messaging for prospects in all phases of the buying cycle... is what produces consistent growth for any business. It's like having a digital salesperson who works 24/7.
This is the power of a digital marketing growth strategy.
Your online presence has become one of the largest aspects of the customer's buying journey and it must address the problems and needs that your ideal customers are facing. It should be filled with helpful content that will educate your potential customers and answer their questions before they've asked them.
When a potential customer finds your website (because of the quality content you've created or through paid traffic acquisition), the goal is to provide enough relevant content that they not only stay on your website, but also see you as a resource and an authority in your industry.
The experience also needs to be free of confusion to allow them to take the desired action you want in your business (this is where funnels come in).
Keep in mind that just because technology has become an integral part in the buying process, doesn't mean that human connection is no longer necessary. In fact, relating to your customers and building trust has become even more important.